The Origins and Vision of FacadeForum: Fostering Collaboration in Facade Engineering

Introduction

In the field of facade engineering, professionals often find themselves with differing opinions and approaches, leading to frustration and missed opportunities for collaboration. Recognizing this challenge, Saeid Madarshahi, vice president of Alumglass Facade Consultancy, and his colleagues set out to create a platform that would bring together experts in the field to share knowledge, discuss projects, and learn from one another. The result was FacadeForum, a seminar series inspired by the renowned TED Talks format.

 The Need for FacadeForum

Differing Opinions and Frustrations

As Madarshahi explains, he and his colleagues frequently found themselves at odds during lectures and discussions related to facade engineering. Despite their shared passion for the field, they often had different viewpoints and would become frustrated with one another. This experience is not uncommon among professionals in the industry, highlighting the need for a platform that encourages open dialogue and collaboration.

Lack of Collaboration Opportunities

In addition to the challenges posed by differing opinions, there was also a lack of opportunities for facade engineering professionals to come together and collaborate. While conferences and seminars existed, they often focused on broad topics and did not provide the depth or specificity needed to truly advance the field. FacadeForum was created to fill this gap and provide a dedicated space for facade engineers to share their expertise and learn from one another.

The FacadeForum Format

 Inspiration from TED Talks

FacadeForum draws its inspiration from the popular TED Talks format, which features short, engaging presentations on a wide range of topics. By adopting a similar structure, FacadeForum aims to provide concise and impactful talks that focus on specific aspects of facade engineering.

 Split Program Structure

The seminar is divided into a split program, with each part focusing on a particular area of facade engineering. For example, a previous session focused on high-performance, GFAS, and cardboard power in facade design. This targeted approach allows attendees to dive deep into specific topics and gain valuable insights from experts in those areas.

Presentation Formats

FacadeForum features a mix of presentation formats to keep the seminar engaging and informative. The program typically begins with two 30-minute talks, followed by a short break. After the break, there are three 20-minute talks, each focusing on one or two specific projects. During these presentations, technical staff from Hosei Nama discuss the details of the projects and the reasoning behind their design choices.

Networking and Discussion

In addition to the presentations, FacadeForum also provides ample time for networking and discussion among attendees. A dedicated rest period is built into the schedule to encourage professionals to connect with one another and build relationships. This networking component is a crucial aspect of the seminar, as it fosters collaboration and knowledge sharing beyond the formal presentations.

 Expert Panels and Audience Interaction

Following the networking break, FacadeForum features two expert panels with guest speakers. These panels provide an opportunity for attendees to hear from leading figures in the industry and engage in discussions about current trends, challenges, and opportunities in facade engineering. The panels also include time for audience interaction, allowing attendees to ask questions and contribute to the conversation.

Goals and Impact

Protecting the Working Environment

One of the primary goals of FacadeForum is to protect and enhance the working environment for facade engineering professionals. By providing a platform for open dialogue and collaboration, the seminar aims to break down barriers and foster a sense of community within the industry. This supportive environment encourages professionals to share their knowledge and experiences, ultimately leading to better outcomes for all involved.

 Creating a Learning Environment

In addition to protecting the working environment, FacadeForum also strives to create a space where professionals can learn from one another. By bringing together experts from various aspects of facade engineering, the seminar provides a unique opportunity for attendees to gain insights and perspectives they may not encounter in their day-to-day work. This cross-pollination of ideas and approaches is essential for driving innovation and advancing the field as a whole.

 Positive Steps Forward

Ultimately, FacadeForum aims to be a positive step forward for the facade engineering community. By fostering collaboration, knowledge sharing, and professional growth, the seminar contributes to the overall health and vitality of the industry. As more professionals participate in FacadeForum, either as speakers or attendees, the impact of the seminar will continue to grow, benefiting not only those directly involved but also the broader field of facade engineering.

How to Participate

 Attending as a Speaker or Attendee

FacadeForum welcomes participation from professionals at all levels of the facade engineering industry. Those interested in attending the seminar as a speaker or attendee can visit the FacadeForum website for more information on upcoming sessions and registration details.

 Inviting Guests

Attendees are also encouraged to invite guests to participate in FacadeForum. By bringing in professionals from outside their immediate networks, attendees can help expand the reach and impact of the seminar. Those who have invited guests can register them through the FacadeForum website.

 Waitlist and Registration

Due to the popularity of FacadeForum, sessions may reach capacity quickly. In such cases, interested individuals can join the waitlist and will be notified if spots become available. It is recommended to register early to secure a place in upcoming sessions.

 Conclusion

FacadeForum represents a significant step forward in fostering collaboration and knowledge sharing within the facade engineering community. By providing a platform for professionals to come together, discuss projects, and learn from one another, the seminar is helping to break down barriers and drive innovation in the field. As FacadeForum continues to grow and evolve, its impact will only become more pronounced, benefiting professionals, companies, and the industry as a whole.

FAQs

1. What inspired the creation of FacadeForum?
2. How is FacadeForum structured to encourage collaboration and knowledge sharing?
3. What types of presentations can attendees expect at FacadeForum?
4. How can professionals participate in FacadeForum as speakers or attendees?
5. What are the long-term goals and potential impact of FacadeForum on the facade engineering industry?